Hiba Sherin
Digital Marketing Specialist · Calicut, Kerala
Turning Brands into Digital Powerhouses — blending data, creativity & strategy to grow your online presence.
Who I Am
Crafting Stories That Convert
I'm Hiba Sherin, a passionate Digital Marketing Specialist based in Calicut, Kerala, with over 3 years of experience helping brands build a powerful, purposeful presence across digital channels.
From data-driven SEO strategies and performance-focused paid campaigns to community-driven social media and compelling content, I bring a full-spectrum approach to digital growth — blending analytical precision with creative storytelling.
I believe in building long-term brand equity, not just vanity metrics. When I'm not crafting campaigns, I'm deep-diving into the latest marketing trends or helping local businesses in Calicut find their digital voice.
Expertise
Skills & Tech Stack
What I Offer
Services & Solutions
End-to-end SEO — technical audits, keyword architecture, on-page optimisation, and link-building strategies that sustainably grow organic rankings and traffic.
Strategy, content creation, scheduling, community management, and performance reporting across Instagram, LinkedIn, Facebook, and emerging platforms.
Data-driven paid campaigns on Google, Meta, and LinkedIn — from setup and creative to bid management, A/B testing, and ROI-focused optimisation.
SEO-informed content strategy, blog creation, brand storytelling, and multi-channel distribution designed to attract, engage, and convert your ideal audience.
Behavioural email sequences, newsletter campaigns, and lifecycle automation that nurture leads and drive repeat revenue — all measured and refined by data.
Custom GA4 dashboards, monthly performance reports, funnel analysis, and actionable insights showing you exactly where to invest next for maximum return.
Portfolio
Featured Projects
Full-funnel SEO and content strategy for a Calicut-based online retailer. Included keyword architecture, technical audits, and a 6-month content calendar targeting high-intent buyers.
Multi-platform paid campaign across Google Search and Meta for a South Indian real estate developer. Built segmented audiences, A/B tested creatives, and optimised for qualified lead acquisition.
Behavioural email automation flow for a Bangalore-based EdTech platform to re-engage dormant subscribers. Segmented drip sequences, personalised subject lines, and conversion-focused CTAs.
Career
Work Experience
- Managed multi-channel digital strategies for 10+ clients across retail, real estate, and EdTech
- Delivered SEO-driven content programs resulting in 60%+ average traffic growth within 6 months
- Built and optimised Google and Meta paid campaigns achieving average ROAS of 3.5×
- Designed email automation workflows using HubSpot and Klaviyo, improving open rates by 35–42%
- Led social media strategy across Instagram, Facebook, and LinkedIn for 5 client brands
- Executed monthly SEO audits and technical fixes, improving site health scores by 40+ points
- Produced weekly performance reports using GA4 and Looker Studio dashboards
- Assisted in planning and executing ₹10L+ quarterly paid media budgets
- Created SEO-optimised blog content, achieving 20,000+ organic impressions in 6 months
- Assisted in managing social media accounts with consistent growth in followers and engagement
- Supported email campaign creation using Mailchimp for a subscriber base of 8,000+
Academics
Education & Certifications
Commerce with a focus on business principles, marketing fundamentals, and financial management — the analytical foundation for data-driven digital strategy.
7-course programme covering SEO, SEM, email, social, analytics, and e-commerce strategy — issued by Google Career Certificates with distinction.
Content strategy, blogging, video, visual content, podcasting, and content amplification using HubSpot's CRM and marketing ecosystem.
Advanced Meta Ads management, audience targeting, creative strategy, analytics, and performance optimisation across Facebook and Instagram.
Reviews
What Clients Say
Working with Hiba was a turning point for our brand. She brought strategic clarity to our digital presence that we had been missing for over a year. Our Google rankings improved dramatically and lead quality completely transformed. She thinks like a business owner — that makes all the difference.
Hiba managed our paid advertising and social media for nearly two years and consistently exceeded expectations. Her ability to balance creativity with data is rare — campaigns feel fresh and on-brand while hitting every performance target. Our cost per lead dropped by almost 40%.
We hired Hiba for a 3-month SEO and content project and the results were outstanding. She audited our entire site, rebuilt our keyword strategy, and within 90 days we saw a 52% increase in organic visitors. Professional, proactive, and genuinely invested in our success.
Hiba took over our email marketing and transformed it from a neglected channel to one of our highest-revenue touchpoints. Her segmentation and automation workflows are excellent. The reporting she provides is clear, actionable, and shows exactly where results are coming from.
Insights
Latest Articles
A practical guide to local SEO for South Indian businesses — covering Google Business Profile, local keyword strategy, and building citations that actually rank.
Read ArticleA behind-the-scenes breakdown of the audience segmentation, creative testing, and bid strategies that turned a struggling campaign into a consistent lead machine.
Read ArticleFrom welcome sequences to cart abandonment and post-purchase flows — the exact automation architecture that drives revenue on autopilot for growing e-commerce brands.
Read ArticleRecognition
Awards & Achievements
Let's Build Something Together
Currently available for full-time roles, freelance projects, and long-term retainer partnerships. Ready to bring measurable results to your brand.
Activity
Campaign & Work Activity
Deep Dives
Case Studies
A 6-month organic growth engagement for a Calicut-based e-commerce retailer selling artisan Kerala products. Starting from near-zero domain authority and minimal content, we built a full SEO and content programme from scratch.
- Comprehensive technical SEO audit — fixed 80+ issues including Core Web Vitals
- Keyword research mapped to buyer intent stages across 3 product categories
- Published 24 SEO-optimised blog articles and 6 in-depth category pages
- Built 45 high-quality backlinks through outreach and digital PR
- Tracked results weekly via GA4 + Search Console custom dashboard
A performance marketing overhaul for a mid-size real estate developer launching a residential project in Kozhikode. The client had been running ads with minimal structure and a poor ROAS of 1.2× before engaging.
- Full account restructure — separated campaigns by funnel stage and audience temperature
- Built 6 custom audience segments based on income, geography, and intent signals
- Developed 18 ad creative variants for A/B testing across headlines, visuals, and CTAs
- Implemented lead scoring system to qualify enquiries before sales team follow-up
- Achieved 3.8× ROAS by week 10 with monthly reporting and optimisation cycles
FAQ
Questions Before Reaching Out?
Everything you need to know before we work together — answered honestly and upfront.
I'm a full-stack digital marketing specialist based in Calicut, Kerala. I help brands grow online through SEO, Google Ads, Meta & social media advertising, email marketing, and content strategy. I don't just run campaigns — I act as an embedded growth partner, combining data analysis with creative storytelling to build real, lasting brand equity.
My clients range from early-stage startups to established SMEs across industries including real estate, EdTech, e-commerce, health & wellness, professional services, and F&B. If you're looking to build a meaningful digital presence or scale an existing one, we're likely a good fit — I'll always tell you honestly if we're not.
Results depend on the channel and starting point, but here's a realistic picture: Paid ads can show measurable traction within 2–4 weeks. SEO builds over 3–6 months and compounds over time. Email delivers from the first campaign. I'm transparent about timelines from day one — and across 40+ campaigns, clients have seen average cost-per-lead drops of 30–40% within the first quarter.
I work on a fixed monthly retainer — no percentage-of-spend fees, no surprises. The rate depends on the channels involved, deliverables, and ad budget managed. You'll receive a fully itemised proposal after our free discovery call so you know exactly what you're paying for and why.
I start with a 3-month minimum because meaningful results take time to build — locking in results after week two is rarely the real picture. After that, we move to month-to-month with 30 days' notice on either side. I'd rather earn your continued partnership through results than hold you to a contract.
Always. I work inside your own ad accounts, GA4, Search Console, and every platform we use together — never in shadow accounts you can't access. Full transparency is non-negotiable. If we ever part ways, every asset, audience, and insight stays with you. Your data is yours.
Every client gets a weekly update, a live Looker Studio dashboard they can check anytime, and a monthly strategy call. I'm also reachable via email and WhatsApp during business hours. No chasing, no guessing — you'll always know what's running, what's working, and what we're adjusting next.
- Weekly written performance update
- Real-time Looker Studio dashboard
- Monthly strategy call
It's simple — send me a message or fill in the contact form on this page. I reply within 4 business hours. If there's a potential fit, we'll book a free 30-minute discovery call. I'll then put together a tailored proposal within 48 hours, and if you're happy, we kick off.
- Step 1 — Message me or fill the form
- Step 2 — Free 30-min discovery call
- Step 3 — Custom proposal in 48 hours
- Step 4 — Kick-off & we get to work
Get In Touch
Let's Build Something Great
Available for projects, partnerships, and consulting. I typically respond within 24 hours.